tag:blogger.com,1999:blog-76071782270298189262012-01-19T15:18:32.776-08:00waslchttp://www.blogger.com/profile/06972350901514659470noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-7607178227029818926.post-75829971392970307552010-01-05T13:28:00.000-08:002010-01-05T13:31:25.338-08:00<span class="Apple-style-span" style=" color: rgb(132, 135, 142); line-height: 18px; font-family:'Trebuchet MS';font-size:11px;"><p style="text-align: justify; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Before getting started, it is a good idea to learn everything there is to know about your website and service. The more you know, the easier it is to be creative with keyword selection/expansion &amp; ad creative/banner designs. </span></i></span></span></p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">the website</span></i></span></span></h3><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "></ul><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">What are the goals of the website? W</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Goal value – What is the cost per acquisitions (CPA) goal?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">How will we be tracking these goals?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">What does your website have to offer? Why are you promoting these products? Who wants your products? Why would visitors buy your product instead of the other guys on the 1st page? Anything about your website that makes user experience unique?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Visitor Demographic – What is your desired traffic type?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">What is the daily budget?</span></i></span></span></li></ul><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">the account/s</span></i></span></span></h3><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "></ul><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">What engines are you using? PPC Account Login Info</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Geo-targeting – Is there a desired Area, Country, City or Language?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Content &amp; Placement network? (Google AdWords)</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">How is reporting handled?</span></i></span></span></li></ul><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">tracking &amp; conversions</span></i></span></span></h3><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "></ul><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">How are visitors being tracked? Analytics login info.</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Are all conversions an goals setup for automatic tracking?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Are keywords being tracked individually? URL’s Appended?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Goals created in analytics? What goals are being tracked and where are they being tracked and reported?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Tracking codes on webpages?</span></i></span></span></li></ul><p style="text-align: justify; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Ok, now we have the information we need to begin what really counts; optimizing the accounts..</span></i></span></span></p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">account optimization</span></i></span></span></h3><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "></ul><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Keyword Match Type Optimization?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Individual keyword bids/bidding?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Ad Group Bidding?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Placement Network Optimization?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Content Networking Bidding?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Keyword Status’ and History?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Day/Week part bidding?</span></i></span></span></li></ul><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">ads</span></i></span></span></h3><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "></ul><ul style="line-height: 24px; list-style-image: url(http://jameseo.com/wp-content/themes/StudioBlue/images/bullet.gif); "><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Multiple Ads Running at All Times. Setting set to rotate?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Keyword in Title and Ad Text (Q-score)?</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Ad creative destination URL (special pages for ads?)</span></i></span></span></li><li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#999999;">Dynamic Keyword Insertion?</span></i></span></span></li></ul><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-weight: normal; font-size: 17px; "><br /></h3></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7607178227029818926-7582997139297030755?l=waslc-search-engine-optimization.blogspot.com' alt='' /></div>waslchttp://www.blogger.com/profile/06972350901514659470noreply@blogger.com0tag:blogger.com,1999:blog-7607178227029818926.post-41291035946747296112010-01-05T12:34:00.000-08:002010-01-05T12:38:20.580-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_0KmDqFIt3NU/S0OiypIPvaI/AAAAAAAAACE/A2SqzVDmR-8/s1600-h/logo.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 107px;" src="http://3.bp.blogspot.com/_0KmDqFIt3NU/S0OiypIPvaI/AAAAAAAAACE/A2SqzVDmR-8/s320/logo.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5423357367201807778" /></a><br /><span class="Apple-style-span" style=" color: rgb(122, 122, 122); line-height: 21px; font-family:Arial, Helvetica, sans-serif;font-size:12px;"><div><br /></div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;">Web Academy Salt Lake City provides professional on-line marketing and Search Engine Optimization</span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;"> services that result in higher rankings for target keyphrases, improved targeted traffic, and revenue growth through an increase in Web site conversions.</span></span></span><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></span></div><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;">We launched our website two days ago and are now creating this blog to keep you updated! </span></span></span></span></div><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></span></div><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;">Best Regards,</span></span></span></span></div><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></span></div><div><span class="Apple-style-span" style="color:#7A7A7A;"><span class="Apple-style-span" style=" line-height: 21px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: medium;">Willy Kuehne</span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;color:#7A7A7A;"><span class="Apple-style-span" style="font-size: medium; line-height: 21px;">www.waslc-seo.com</span></span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7607178227029818926-4129103594674729611?l=waslc-search-engine-optimization.blogspot.com' alt='' /></div>waslchttp://www.blogger.com/profile/06972350901514659470noreply@blogger.com0